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How We Work

How We Work

Start with yes.

Yes And is a senior experience and events studio based in Australia, working with brands globally. We're not an agency, we're an extension of your team.

We specialise in Experience Architecture, Senior Event Leadership and Brand and Event Strategy (a year-plus roadmap that ties your events to your business goals).

Built for purposeful brands in wellness, sport, lifestyle and retail, and backed by 20+ years of shared experience leading brand experiences in the industry.

Start with yes. Then we build, lead and bring it to life - together.

01 +

Experience Architecture

We design it, you run it.

Senior experts designing and strategising the experience, from the brief to the measurement. We tie the idea to your brand and business goals, then map how to bring it to life. Your team takes it from there.

What's included
01/Define the brief
02/Identify KPIs and objectives
03/Brand marketing channel plan
04/Concept and strategy
05/How to execute
06/Measuring results
This is for you if
+You have a team or agency that can execute, and need senior experts designing and strategising it with your team.
+A big moment is coming and the brief is still a bit fuzzy.
+You want your events to build on each other, not peak and disappear
+You're not sure how you'll measure whether it actually worked.
+You want a clear plan your team or agency can pick up and run with.
Investment$7,500–15,000 + GST total
Timeline2 to 4 weeks
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02 +

Your Senior Event Leaders

We design it, we run it. Start to finish.

Embedded members of your team, running your biggest moments. Not just creating the event, but the ecosystem it lives in, built for maximum results.

What's included
01/Define the brief
02/Identify KPIs and objectives
03/Event ideation and concept
04/Brand marketing channel plan
05/Community ecosystem strategy
06/Partnership activation
07/Vendor management
08/End-to-end execution
09/Measuring results
10/Our little black book: access to our trusted network of vendors, venues and partners
This is for you if
+You need senior leaders running your biggest moments, not just creating the event.
+You want the ecosystem it lives in built for maximum results, not just the day itself.
+You're planning a milestone brand moment and it can't be done on the side of your teams' desk.
+You want one accountable lead, not a relay of account managers.
+You need the architecture and the operational reality considered from day one.
+You want your events felt, not just seen.
Investment$13,500–22,500 + GST PER MONTH
Timeline
Intimate6 to 8 weeksMilestone8 to 12 weeksPinnacle12+ weeks
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03 +

Brand and Event Strategy

Zoom out to go big.

Your brand and business goals, turned into a year-plus trajectory for your events and experiences. We get under the skin of what you're working towards, then build the strategy to elevate and maximise your results.

What's included
01/Understanding your brand and business goals
02/Overarching brand and event year trajectory (1+ year strategy)
03/A strategy to elevate and maximise results towards those goals
04/Event and experience roadmap
05/KPIs and measurement framework
06/Handover session with your team
This is for you if
+You may have great event coordinators busy doing the work, but no one to steer the ship.
+You aren't sure how your events and campaigns work together to optimise results.
+You want to create momentum to achieve results.
+You're spreading budget across lots of moments and want to know where it will work hardest.
+You're about to invest in a big moment and want to know it's part of the bigger picture.
Keep the momentum going: after handover, add continued monthly advisory or have us lead the projects end to end. 
Investment$13,500–33,000 + GST
Timeline4 to 8 weeks
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Not sure which one?

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All prices in AUD and exclude GST. Rates current for 2026 and subject to review.